Fair Investment research finds internet is first port of call
for financial information
Released
on: June 10, 2008, 2:27 am
Press
Release Author: Fair
Investment Company
Industry:
Financial
Press
Release Summary: New research carried out by fairinvestment.co.uk
has found that more than half of people do their research online
when looking to find information about financial products
Press
Release Body: New research carried out by fairinvestment.co.uk
has found that more than half of people questioned would go online
to do their research when looking to find information about financial
products.
When
questioned, 57 per cent of participants said they would use the
internet when searching for financial information, compared with
a joint 12 per cent who said they would rather go to their bank
or a financial advisor. The results are inline with society’s
increasing dependence on the internet.
After
consulting a bank or financial advisor for information about financial
products, the next most popular choice was newspapers with 7 per
cent of those questioned. A measly 2 per cent said they would
consult trade magazines, suggesting that specialist information
is no longer sufficient, as people also want the latest information,
and the speed and accuracy of the internet allows it to stay ahead
of its game.
Other
places people questioned said they would go to for information
about financial products included the television and ‘a
chap on the train’. 10 per cent of participants opted for
‘other’ when completing the survey but many did not
elaborate.
The
results from this research clearly show how popular the internet
has become for those conducting research. People are using it
as a reliable tool in their decision making about important and
complicated issues such as financial products and services
David
Doulton, Director at Fair Investment.co.uk, commented,
“It is not surprising that people are going online for
financial information; sites like fairinvestment.co.uk give free
impartial information on things like mortgages,
and insurance
through the most recent and up to date news, comparison tools
and reviews. This information can be accessed absolutely anywhere
at any time, thanks to broadband technology, making the internet
the preferred option over visiting a bank or financial advisor."
“The
internet provides a quick and convenient way for people to become
self informed in areas such as personal finance, where there is
access to up to date rates, news and content. Our research shows
that the internet is the preferred choice of where to go for information
about financial products and services; this is not surprising
when you consider such attributes.” Mr Doulton concluded.
Ends
About
Fair Investment
www.fairinvestment.co.uk
is an independent online finance portal, providing comparison
tools, news, reviews and information on a wide range of financial
products and services, including insurance, credit cards,
mortgages, loans, savings and investments.
Fair
Investment Company is a leading internet player that
sees 400,000 unique users per month, sells over £5 billion
worth of mortgage enquiries and is a Hitwise 100 Banks and Financial
Institutions site.
Web
Site: http://www.fairinvestment.co.uk/
Contact
Details: Rachel Mason
Editorial Manager
Fair Investment Company
Media Centre
20 The Mall
Clifton
Bristol
BS8 4DR
Tel: 0117 9335507
Fax: 0117 9335509
www.fairinvestment.co.uk
2008
