Released on: November 1, 2007, 9:39 am

Press Release Author: ASOS.com

Industry: Apparel & Fashion

Press Release Summary: ASOS.com adds occasion-wear label Coast to its growing list
of fashion brands

Press Release Body: London, UK: It was announced today that fashion label, Coast,
can now be purchased from ASOS.com. This is the first time that Coast clothing and
accessories have been available outside of Coast\'s own retail outlets and website.

Coast offers beautifully styled and contemporary clothing for special occasions,
making it the perfect time to launch the brand in the lead up to Christmas. The
collection includes 36 styles across occasion wear, party wear, smart tailoring and
day wear. The Coast Christmas collection includes key details such as ruffles, bows,
rosette corsages, and tiered layers, whilst fabrics are sumptuous in duchess satin
and organza; the perfect party option.

"Coast is known for its fashion-led occasion wear, so this pre-Christmas period is
the perfect time for Coast to go online to join our already impressive list of
brands,\" says CEO, Nick Robertson.

Price range: £28 - £195

http://www.asos.com/search/pgeSearch.aspx?q=coast

About Coast
Launched in 1996, Coast is dedicated to creating and providing beautifully designed,
quality garments with that added attention to detail. In recognition of this, the
collections have won several prestigious awards from the UK fashion industry and
Coast have become one of the UK's most successful occasion wear brands for women.

About ASOS.com
Launched in 2000 by Nick Robertson, ASOS.com is firmly established as the UK's
leading online fashion store and authority on celebrity style. Specialising in fast
fashion and celebrity style, ASOS.com offers an extensive range of own brand women's
and men's fashion, designer labels, lifestyle accessories and cult beauty brands.
ASOS.com is the second most visited on-line clothing store in the UK attracting over
2 million unique visitors per month, and has received numerous awards such as
Drapers E-tailer of the Year 2006, Retail Week Online Retailer of the Year 2007,
and Business XL Company of the Year 2007, to name a few.

ASOS.com, Fashion, Coast, Nick Robertson, Christmas, Xmas, dress, applique, Ruffle
satin halter, Bandeau, pleat, hem

Web Site: http://www.asos.com

Contact Details: S Young
ASOS.com
Greater London House, Hampstead Road
London
NW1 7FD

0207 836 1284
press@asos.com
http://www.asos.com